HOW TO WRITE COPY THAT CONVERTS: A GUIDE FOR DESIGNERS
As a designer, your website, emails, and social media posts do more than just showcase your work—they communicate your value and attract your ideal clients. But if your copy isn’t connecting, you might be losing potential clients before they even reach out.
Let’s change that.
In this post, I’ll walk you through simple, effective copywriting strategies designed to convert visitors into paying clients—without sounding salesy or inauthentic.
1. Know Your Ideal Client (And Speak Directly to Them)
One of the biggest mistakes designers make is writing copy that speaks to everyone—which means it resonates with no one.
Ask yourself:
✔️ Who is my ideal client?
✔️ What are their biggest pain points when it comes to design?
✔️ How do I want them to feel when they read my website or emails?
👉 Instead of saying: “I design beautiful, functional spaces.”
✅ Try: “Overwhelmed with decisions? I help busy professionals create stunning, stress-free homes—without the endless back-and-forth.”
This speaks directly to the struggles of your dream client, making them feel seen and understood.
2. Highlight Benefits, Not Just Features
Your clients don’t just want a beautiful home—they want a home that makes their lives easier, more comfortable, and joyful.
👉 Instead of saying: “I offer full-service interior design, space planning, and sourcing.”
✅ Try: “I take care of every detail—from space planning to furniture sourcing—so you can enjoy a beautifully designed home without the overwhelm.”
Always connect your services to the transformation you provide.
3. Keep It Conversational (Like You’re Talking to a Friend)
People connect with people, not overly formal or generic language. Write the way you’d speak to a client over coffee.
✅ Use you instead of “clients” (e.g., “I help you create…” vs. “I help clients create…”)
✅ Keep sentences clear and to the point
✅ Drop industry jargon—clients don’t need to know about “ergonomic flow,” they need to know their space will feel amazing
4. Add Social Proof & Clear Calls to Action
Your clients need reassurance before making a decision. That’s where testimonials, case studies, and portfolio images come in.
But don’t just show your work—tell the story behind it.
👉 Instead of just posting a photo, add a caption like:
✅ “Before this transformation, my client felt frustrated with their cluttered living space. Now, they have a home that feels open, airy, and completely reflects their style!”
📌 Always end with a clear next step. Whether it’s booking a discovery call, downloading a free guide, or filling out an inquiry form, make it easy for potential clients to take action.
5. Make It Easy to Read (Because No One Reads Walls of Text!)
Your audience is busy—if your copy looks overwhelming, they’ll skip it.
✔️ Use headings and bullet points to break up text
✔️ Keep paragraphs short (2-3 sentences max)
✔️ Highlight key takeaways in bold
Final Thoughts: Small Tweaks = Big Results
You don’t need to be a professional copywriter to create messaging that converts—you just need to speak clearly, authentically, and with your ideal client in mind.
Want help refining your website, emails, or client guides? Let’s chat! I offer design-focused copywriting support to help you attract and convert the right clients. Book a free strategy call here.
